![]() ![]() That way, you can synchronize your email list or collect emails through text messages. It’s smart to integrate your email marketing platform and SMS messaging app. True SMS marketing automation is only possible through integrations with other related platforms. Remind your contacts about appointments, abandoned carts, events, and Flash sales promos. Reminders are great messages to automate. Autoresponders are ideal for confirming a person’s subscription to your list and sending delayed messages (coupons, tricks, tips, special sales, etc.). AutomationĪutomated text messages are great for saving time and increasing text campaign productivity. You’ll be able to send personalized text messages to each of your segments. The best SMS marketing software allows you to segment your contacts based on different criteria (such as the subscription date/method, gender, etc.). Segmentation is a great way to send SMS messages targeted to your contacts. Then customers receive their latest promotional codes. A coffee shop can ask its customers to send the keyword “COFFEE” to the shortcode 33557. Keywords and shortcodes are the inevitable part of a list building campaign. Contrary to typical 10-digit numbers, shortcodes are easier to remember. Shortcodes are short phone numbers (5 or 6 digits) that can receive and send SMS or MMS. A keyword is short and unique and makes it easy for people to sign up. Keywords are short and memorable words people can send to a phone number to subscribe to your list. This is ideal to get your website visitors, email subscribers, or social media followers to subscribe to your SMS list. Online forms: people can subscribe to a list by filling in an online form on a website or social media platform.This is a basic list-building capability every SMS marketing software should offer. For example, sending the keyword “DISCOUNT” to 33339 to receive discount offers via SMS. SMS opt-in: people can subscribe to a list by sending a short message (keyword) to a phone number (shortcode).All SMS marketing services have this feature. You should be able to enter a recipient’s information in your database. Manual import: the most basic way for adding phone numbers to your list.Your text marketing app should help you build your contact lists in three main ways: SMS marketing tools let contacts unsubscribe from your list with links or keywords. Your recipients should be able to unsubscribe from your SMS lists easily. So it’s important to invest in an SMS marketing solution that allows you to send multimedia messages. Multimedia content is more engaging than text. Unlike SMS, MMS can send multimedia files (images, videos, audios). MMS stands for Multimedia Messaging Service. It’s an essential feature when it comes to providing a great customer experience. This feature enables you to send and receive your customers’ responses in your inbox. You need to have a two-way conversation with your customers. Going a step further than bulk messaging, you need a way for your contacts to respond to your SMS messages. You have a list of phone numbers to reach out to and promote your products through mass texts. It’s a safe bet to say that bulk text messages are the most sought-after feature of SMS marketing tools. It’s SMS marketing reduced to the bare bones. Bulk messagingīulk messaging or mass texting is the practice of sending a message to a large number of phones. ![]() Here are some features you should look for in a good SMS marketing platform. Good SMS marketing platforms offer features to make your SMS campaigns more effective. SMS marketing is more than sending marketing messages to a mass audience (bulk messaging). What makes a good SMS marketing platform? Must-have features So here are the top 11 SMS marketing platforms available with their top features and pricing plans. And as a marketer, you don’t want to go with an SMS marketing app that will let you down later. There are a bunch of Cloud-based SMS marketing software platforms to choose from. It’s a no-brainer that marketers should invest in SMS marketing.īut what SMS marketing platform should you use? SMS marketing is an effective way to build long-lasting connections with your customers. ![]()
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